Expert in Brand Storytelling + Strategy + Analytics
SKILLS
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Content Marketing + Strategy
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Marketing Analytics
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Digital Media
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Content Management
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Hubspot CRM
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Salesforce Service Cloud
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Amazon QuickSight
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Adobe Creative Suite
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Thought Leadership
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SEO Copywriting & Copy Editing
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Clearscope
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Video Editing (Avid, Adobe)
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Script Notes + Coverage
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Matlab
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Python
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Xojo
EXPERIENCE
Extensiv (formerly 3PL Central) — Content Marketing Manager
Jan 2022 — April 2025
➔ Proactively contributed blog articles while working as a Technical Customer Support Representative, demonstrating initiative and subject matter expertise that accelerated my transition into a full-time marketing role in January 2022
➔ Promoted to Content Marketing Manager in April 2023 after playing a key role in a successful company rebrand, developing a new brand voice, and streamlining content workflows to produce 2x monthly output without increasing headcount or cost per MQL
➔ Owned end-to-end content marketing strategy and execution as lead content creator, editor, and strategist across various formats—primarily blog articles (2+ per week), long-form written content (2 per quarter), videos, and landing pages—achieving 3x campaign longevity by optimizing pillar content to sustain high traffic and MQL performance throughout the year
➔ Spearheaded monthly business reviews and developed custom Python programs to measure and analyze content KPIs—enabling data-driven marketing strategies and increasing CTA click-through rates to 120% of target, on average
Mar 2021 — Jan 2022
3PL Central — Technical Customer Support Agent
➔ Worked as a technical support representative responsible for handling calls and chats from WMS customers to troubleshoot software issues
➔ Sought out mentorship from the company's CMO in my first month of employment, which allowed me to write guest articles for the blog and eventually interview for the content marketing position
➔ Assisted Dr. Janet Bergstrom (Cinema and Media Studies) with in-depth academic research—especially digitizing and organizing archival media and literature—honing skills in content management, audits, and analysis critical to content marketing
➔ Supported Dr. Todd Kushigemachi by preparing lecture materials, leading study groups, and evaluating undergraduate assignments for the course History of American Motion Picture—sharpening my editorial eye and understanding of effective communication
➔ Deepened expertise in media and storytelling to advance my graduate film studies—directly informing my approach to crafting compelling, research-driven content for diverse audiences
Dec 2019 — Dec 2020
➔ Hired by Dr. Gary Rosen in USC’s Modeling and Simulation Lab to code a universal software protocol for calibrating transdermal alcohol sensor data for individual test subjects as part of the larger project aimed at developing an algorithm to convert transdermal alcohol content (TAC) to blood alcohol content (BAC), the standard measurement used for medical or legal purposes
➔ Distinguished as the second author of the scientific journal article titled "Obtaining continuous BrAC/BAC estimates in the field: A hybrid system integrating transdermal alcohol biosensor, Intellidrink smartphone app, and BrAC Estimator software tools," published in Addictive Behaviors (Volume 83, August 2018)
May 2015 — May 2018
USC Viterbi School of Engineering — Associate Editor
➔ Edited and published articles for USC Viterbi School of Engineering’s online undergraduate magazine run by the Engineering Writing Program, Illumin, managed the all relevant social media channels (Facebook and Twitter), and promoted the publication at industry events to increase brand awareness and strengthen its presence within targeted communities
Mar 2014 — May 2018
EDUCATION
UCLA — M.A. Cinema and Media Studies
Research Professions Track, 3.97 GPA
Graduated Dec 2020
USC — B.A. Cinematic Arts, Critical Studies
Additional coursework in Applied Mathematics (incomplete degree), 3.46 GPA
Graduated May 2018
AWARDS
California Community Foundation Scholarship
Fall 2016 — Spring 2017
A merit scholarship awarded through the USC School of Cinematic Arts
WISE Undergraduate Summer Research Fellowship
Summer 2015
A research stipend awarded to members of the Women in Science and Engineering community, granted or my work under Dr. Gary Rosen
Summer Undergraduate Research Fellowship (Declined)
Summer 2015
Declined to accept the WISE Fellowship instead
Alpha Lambda Delta National Honor Society
Spring 2014 — Spring 2018
Honor Society for first-year students who earn a GPA of 3.5 or higher
Presidential Scholarship at USC
Half-tuition, merit-based award for achievement of National Merit Finalist rank
Fall 2013 — Spring 2018
National Merit Scholarship
Awarded for achievement of National Merit Finalist rank
Fall 2013 — Spring 2018
Official Selection at South by Southwest Film Festival
Selected for the shorts Genetika (writer/script supervisor/editor/special effects) and Sir Gawain and the Green Knight (animator/editor)
2014, 2013
