HELLO!

After completing a long academic journey through USC and UCLA, I did what every film student secretly dreams of:

 

I became a marketer.

 

Getting there was admittedly much weirder than it sounds. I started college as an Electrical Engineering major with ambitions of designing film cameras before realizing I was much more interested in studying media itself than the technology behind it.

 

That realization led me through USC film school, an Applied Mathematics research fellowship, graduate studies at UCLA, and probably a little too much over-intellectualizing of media and culture.

 

Naturally, after all that, I became a Creative Strategist. Turns out, it’s a surprisingly good fit: the perfect blend of creative and analytical.

 

This may not have been the original plan, but the path I’ve taken still shapes how I think about storytelling, strategy, and digital media today.